Named best toothpaste in the 2026 Allure Best of Beauty Awards***, powered by HP Complex, our unique formulation of hydrogen peroxide, Colgate Optic White Pro Series Enamel Renewal Toothpaste gives you 5x whiter teeth than the leading whitening toothpaste after one day*. This clinically proven teeth-whitening formula contains hydrogen peroxide, the same whitening ingredient used by dentists. This teeth whitening toothpaste also features innovative ActivShine Technology that polishes the enamel surface for next-level shine. Colgate Optic White Pro Series Enamel Renewal Toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening your enamel. This toothpaste is enamel-safe for daily use and gives you visibly whiter teeth in 3 days**. With this mint toothpaste, there’s no need to choose between having a bright smile and safeguarding your enamel. Colgate Optic White Pro Series Toothpaste uses a fast-acting whitening formula that starts whitening after the first brush. That’s thanks to its dual-action teeth whitening formula, which brushes surface stains away while dissolving the tough stains beneath. 85% of people notice a positive difference in their teeth in seven days when used as directed. After two weeks, this teeth whitening toothpaste removes 15 years of stains.
*vs. Crest 3D White Advanced silica based toothpaste, use as directed.
**when used as directed
***2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
Product Features:
Uses a unique hydrogen peroxide teeth whitening formula to help whiten teeth
Dissolves deep-set stains and gives you visibly whiter teeth in 3 days**
Cool, herbal wintergreen flavor refreshes after brushing
Enamel-safe formula designed for no tooth sensitivity and is safe for daily use
Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner
Includes three 3 oz. tubes of Colgate Optic White Pro Series Enamel Renewal Toothpaste
Ingredients:
Sodium Monofluorophosphate 1.14% (0.18% W/V Fluoride Ion), Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, Water, Hydrogen Peroxide (5% W/), PVP, Silica, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Flavor, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.
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