LG 98" NU850 NANO UHD AI 4K Smart TV with 4-Year Coverage
$139999
Limit 3 per member
Earn 5% back in rewards on most BJ’s purchases1.
Check if you’re pre-approved
with no risk to your
credit score.
Learn More
FREE Delivery Today
$199999
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
Early Black Friday
Member Only Price
FREE Delivery Today
See Price in Checkout
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
Product Overview
Nano Detail Enhancer Powered by α8 AI Processor 4K Gen3
Powered by LG’s cutting-edge Alpha 8 AI Processor 4K Gen3, Nano Detail Enhancer brings out the finest textures, contours, and colors in every frame. It intelligently analyzes and refines image data to reveal hidden details—so even the smallest elements on screen look crisp, vibrant, and lifelike.
AI Super Upscaling Powered by Alpha 8 Processor Gen3
AI Super Upscaling Powered by alpha 8 Processor Gen3 upscales1 lower-resolution content—like HD or even SD—into stunning near-4K clarity
Amped-up and ready for the win
Packed with gaming features, this LG Series comes with everything you need to win. With up to 144Hz refresh rate2 and Motion Booster 2883, game at blinding speed without any blurring or tearing to keep up with the fastest games.
Brilliant Detail in Every Scene4
HDR10 Pro dynamically adjusts brightness, revealing crisp details and vivid color in both bright and dark scenes for a stunning, lifelike picture.
Just the way they intended
Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience FILMMAKER MODE™ with Ambient Light Technology.
Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 400 free channels and 10,000+ movies & shows (on-demand). Plus LG Shield helps provide protection against malware, viruses & other threats.5
Tons of free entertainment at your fingertips
Get instant access to over 400 free channels and 10,000+ movies & shows (on-demand).5 Discover and enjoy premium new entertainment with nothing more than an internet connection.5
Next-level gaming
LG TVs have AMD FreeSync Premium and ALLM to further improve gaming quality. Whether you game on consoles or on the cloud,6 the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
Personalize your space with LG Gallery +
Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.7 Plus turn your ideas into art with Generative AI.
LG Shield - Your Digital Guardian
The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.
1Image quality of upscaled content will vary based on source resolution.
2PC with 144Hz graphic card required.
3Motion Booster 288 delivers up 144Hz refresh rate at optimized Full HD resolution for ultra-smooth gameplay.
4Utilizes LG Dynamic Tone Mapping to enrich HDR10 content.
5Internet connection and subscriptions to streaming services are required; number of LG Channels and movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. LG account required to access our network-based smart services.
6Subscription and compatible gaming controller are required.
7Internet connection and LG Gallery + subscription required for select features. LG account required to access our network-based smart services.
Product Features:
Product information is provided by the supplier and BJ’s does not represent or warrant the information is accurate or complete. Always consult the product’s labels, warnings, and instructions before use. Please see additional terms atbjs.com/termsofuse| LED Type | LED |
|---|---|
| Model Number | 98NU850BAUB |
| Estimated Delivery | 5-7 Business Days |
| upc | 195174137963 |
| Screen Size | 98 |
| Screen Size Class | 90" - 100" |
| Inputs/Outputs | HDMI, Ethernet, USB, RF |
| Voice Assistant | Clear Voice Pro |
| Works With | Hey Google, Apple Home, Apple Airplay |
| Speaker Type | 2.2ch |
| Speaker Wattage | AI Sound Pro (Virtual 9.1.2 Up-mix) |
| List All Applicable Tuners | AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, Apt-X (Refer to Manual) |
| Language Support | English, Spanish, and French |
| TV Series | Nano UHD |
| Total Warranty Coverage | 1 Year |
| Dimensions With Stand | 48.3"L x 30.6"W x 9.1"H |
| Dimensions Without Stand | 48.3"L x 28.1"W x 2.8"H |
| Box Dimensions | 53.4"L x 31.7"W x 4.7"H |
| Product Type | Televisions |
| Smart | Yes |
| Screen Size (Range) | 90" & Above |
| Resolution | 2160p (4K UHD) |
| HDMI Inputs | 3 |
| Smart Platform | LG webOS |
| Native Refresh Rate | 60Hz |
| Ethernet Port | Yes |
| Bluetooth Connectivity | Yes |
| Wi-Fi Connectivity | Yes |
| High Dynamic Range | Yes |
| Speaker Channels | 1 |
| ENERGY STAR Certified | Yes |
| VESA Compliant | Yes |
| Item Dimensions | 43.8"L x 28.0"W x 9.1"H |
| Item Weight | 18.3 lbs. |
Most Liked Positive Review
The Picture and OLED Improvements are GREAT!!
I have been using the TV for about a month. I have it on the Stand LG charges extra for.... I didn't ask for, nor want the Wall Mount Stand that was supplied for free. The LG stand mounted easily and securely holds the TV. It has a "roller" mechanism built into the bottom of the stand that does ...
Most Liked Negative Review
Defective panel, LG refused to honor warranty
We were very excited to purchase the G3 77" tv, feeling secure in its quality due to the supposed included 5 year panel warranty. However, clearly LG does not stand behind their products, even their top of the line OLED series. Our new tv came out of the box looking perfect. No apparent damage on t...
Customers say
Overall sentiment is mixed, balancing praise for picture quality and setup against recurring reliability and specification issues that left some buyers returning the TV or needing repairs. Many positive comments highlight sharp colors and easy initial setup, but the most negative reviews focus on failures (no power/no picture, standby glitches, blue screens) and disappointing performance for promised features like 4K/120Hz and HDR.
Reviewed by 1869 customers
The sound is horrible
Verified Buyer
Reviewed at
The only thing I don't like about this tv is the sound. It's too low sometimes and too loud other times. This is my first experience with lg products and I'm just not impressed. The first tv I had to get a refund because the screen went out in less than three years and this one I just got the sound is messed up.
Official Response by LG - BV
Hi, Davana. We appreciate your time sharing your review regarding your LG 98NU850BPUB TV. We acknowledge your feedback on the audio fluctuation and want to help you enjoy crisp and consistent sound quality. As a quick troubleshooting step, check the audio output settings in the main menu to ensure Clear Voice or Auto Volume Leveling is enabled, or reference helpful volume adjustment tips at https://www.lg.com/us/support/help-library/lg-tv-troubleshooting-low-audio--20153209065985?srsltid=AYCX9vKtAADXbTcEpl7K22F2q5WwH48jp-My5ok6i2ltdgrAbeS3St-4. We remain dedicated to delivering exceptional entertainment systems and supporting you with reliable performance. Please send us an email at lgdigitalcare@lg.sprinklrsupport.com if you need further support for your unit. ^James
It's Big!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Hung this 98-inch LG on our living room wall a few weeks ago. First night, my wife and I put on a movie and it honestly felt like we had our own theater. I didn't expect it to look this good from the kitchen too, but it does. I game on it a lot. The 144Hz refresh rate makes a big difference. Fast stuff stays smooth, no tearing, and I can actually see things on the edges of the screen I used to miss on my old TV. Shooters and racing games feel way better. We watch a lot of football on weekends and the players look almost life size. Now everybody wants to come over on game day lol. Favorite part is just the size. We hang out in the living room way more now. People walk in and stop and stare at it every time. Only thing to know: measure your wall first. This thing is huge. But if you have the room, go big. I don't regret it at all. Review submitted as part of a program that provides a purchase discount.
Official Response by LG - BV
Hello, Matt! Thank you for sharing such an epic review of your LG 98NU850BPUB TV. We are over the moon to hear how that massive screen transformed your living room into the ultimate movie theater and game day spot for the whole crew! It's awesome to know that the ultra-smooth 144Hz refresh rate is leveling up your gaming performance and that those wide viewing angles keep the picture looking sharp all the way from the kitchen. If you ever need a hand with anything in the future, please feel free to reach out to @LGUSSupport. Game on and enjoy the big screen life! ^James
Poor service all around
Verified Buyer
Reviewed at
Well I can't give you my review correctly because on the second week that I purchased it stop working! Literally it stop working the screen won't turn on I tried to send it back where I bought it and my luck that they have a 10 policy refund returned and that I exceeded my ten days top it all off LG won't Give me a warranty on it.
Official Response by LG - BV
Hi, Rodriguez. Thank you for taking the time to share your review regarding your LG 55UA7700AUA TV. We recognize your feedback concerning the power activation and your recent service experience, and we want to emphasize our commitment to dependable product quality and customer support. As a quick troubleshooting step to check power functionality, please visit https://www.lg.com/us/support/help-library/if-your-lg-tv-wont-turn-on--20155409990559?srsltid=AYCX9vLtl-7PdIfsNgC8oswmAZsBC89tMchHych6TmuYfQpGEf7WANIB. We are dedicated to ensuring your entertainment system operates seamlessly and want to assist you directly with reviewing possible repair options. Please send us an email at lgdigitalcare@lg.sprinklrsupport.com so we can best assist with your unit. ^James
Great Picture Quality and Features for the Money
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The LG QNED TV is a solid option if you're looking for good picture quality and useful features without having to break the bank. The picture is clear, the colors look great, and it works perfectly for everyday viewing, whether you're watching movies, sports, or just relaxing after work. I also like having the smart TV features built in, which makes it easy to access everything in one place. Overall, I think this TV offers a good balance of performance and features for the money. You get a 4K display, smart features, and a good overall viewing experience. I do wish it came with the smart pointer remote but can always upgrade that if needed. If you're comparing TVs and trying to get the most for your money, this is definitely one worth considering. Review submitted as part of a program that provides a purchase discount.
Good
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
the TV has an amazing picture the blacks crystal clear and the overall viewing experiences exceptional for another TV there is anything better than LG
MY 55 inch LG TV IS GREAT!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I bought this to replace an old TV and couldn't be happier. The setup was super easy, and the TV itself is lightweight and easy to handle. The picture quality is incredibly vibrant and clear. I used to rely on a Roku since I don't have cable, but this smart TV has so many built-in apps that I don't even need it anymore. Movie nights are much better now, especially since the AI-enhanced audio sounds fantastic. I highly recommend this TV! Review submitted as part of a program that provides a purchase discount.
Out with the old in with the NEW!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
We had our last tv for over 11 years so it was a time for an upgrade! And that it was! This new 55in. QNED AI Mini LED QNED75B 4K Smart TV has been such better tv than our last one. It looks great in our family room an the design is sleek an seamless. The first thing I noticed once we set it up was how good the picture looks. The colors are really vibrant and lifelike without looking overly saturated. My husband is a film editor so he LOVES the filmmaker mode because it's designed to show movies the way the director intended, and it can adjust based on the lighting in your room. This purchase has been a 10/10 for us. We can't wait to watch all of our favorite movies on it! Review submitted as part of a program that provides a purchase discount.
Buy it!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I'll admit, I was a little nervous about buying a 98-inch TV! It's massive, but LG made setup easier than expected with built-in handles on the back. The metal feet are also incredibly sturdy and provide a solid, stable feel. The screen is everything you'd hope for and more! Despite its size, the slim profile gives it a sleek, modern look. It's currently in our bedroom, but I can't wait to move it into our movie room once it's finished. We've been using Vivid mode, and the brightness and vibrant colors look amazing, even with the lights on. What impressed me most are the AI picture and sound features, which enhance lower-quality videos, making older shows and online clips look and sound much better. If you have the space and want a true big-screen experience, this TV delivers! Review submitted as part of a program that provides a purchase discount.
The Perfect Home Theater Set Up
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
We purchased this TV to turn our upstairs bonus room into a home theater and are very pleased with our purchase. The TV was super easy to get set up and logged into the all of the smart apps. The picture quality is crystal clear making family movie night feel like we're actually at the theater without leaving our home. We cannot wait to start watching more movies up here as a family and would recommend this to anyone in the market for a TV. This review submitted as part of a program that provides a purchase discount.
Great family Tv!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
We purchased this LG 98-inch UHD TV because we wanted a bigger screen that I could easily see from the kitchen while cooking and something our whole family could enjoy together. Our previous TV was 75 inches, so the upgrade has made a big difference in our living room. The large screen makes watching movies, shows, and sports together more enjoyable. My husband especially loves the gaming features, including 4K UHD resolution, up to a 144Hz refresh rate, AMD FreeSync Premium, and Game Optimizer. These features are designed to provide smoother gameplay and a more responsive gaming experience. We love having a TV that works for family movie nights while also offering features for gaming. Overall, we are happy with our decision to upgrade to a bigger screen that everyone in our family can enjoy. Review submitted as part of a program that provides a purchase discount.
Official Response by LG - BV
Hello Jennifer! We are thrilled to hear that your massive new screen is bringing the whole family together for movie nights while giving your kitchen view an epic upgrade and handling high-speed gaming like a total pro! If you ever need any assistance in the future, please feel free to reach out to us at @LGUSSupport. #LifesGood ❤️ —Rich
FREE Delivery Today
Member Only Price
FREE Delivery Today
$199999
Early Black Friday
Member Only Price
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
Early Black Friday
$99999
FREE Delivery Today
Member Only Price
FREE Delivery Today
Member Only Price
LG 98" NU850 NANO UHD AI 4K Smart TV with 4-Year Coverage
