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98NU850BAUB
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5-7 Business Days
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195174137963
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3 Year Warranty
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98" Class LG 4K Nano UHD TV AI NU85 Smart TV 2026

Item: 357866 Model: 98NU850BAUB.AUSQ
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Product Overview

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98NU850BAUB.AUSQ
98 Inch Class LG 4K Nano UHD TV AI NU85 Smart TV 2026
Key Features
Nano Detail Enhancer delivers optimized contrast and color for a more immersive viewing experience
AI Super Upscaling Powered by alpha 8 Processor Gen3 upscales¹ lower resolution content into stunning near-4K clarity
Smoother gameplay with reduced lag with 144Hz² Refresh Rate, Motion Booster 288³ and AMD FreeSync Premium
See visual brilliance with Precision HDR Master Pro, engineered for picture accuracy with stunning contrast and an expanded color spectrum
Precision Sound Master Pro delivers exceptional dialogue clarity and surround sound
Dolby Atmos® for sound you can feel all around you
AI Magic Remote offers intuitive point & scroll experience to access your favorite content quickly and easily
3-Year Warranty allows you to watch with confidence and peace of mind

Nano Detail Enhancer Powered by α8 AI Processor 4K Gen3

Powered by LG’s cutting-edge Alpha 8 AI Processor 4K Gen3, Nano Detail Enhancer brings out the finest textures, contours, and colors in every frame. It intelligently analyzes and refines image data to reveal hidden details—so even the smallest elements on screen look crisp, vibrant, and lifelike.

Nano Detail Enhancer Powered by α8 AI Processor 4K Gen3

AI Super Upscaling  Powered by Alpha 8 Processor Gen3 

AI Super Upscaling Powered by alpha 8 Processor Gen3 upscales1 lower-resolution content—like HD or even SD—into stunning near-4K clarity

AI Super Upscaling  Powered by Alpha 8 Processor Gen3 

Amped-up and ready for the win

Packed with gaming features, this LG Series comes with everything you need to win. With up to 144Hz refresh rate2 and Motion Booster 2883, game at blinding speed without any blurring or tearing to keep up with the fastest games.

Amped-up and ready for the win

Brilliant Detail in Every Scene4

HDR10 Pro dynamically adjusts brightness, revealing crisp details and vivid color in both bright and dark scenes for a stunning, lifelike picture.

Brilliant Detail in Every Scene4

Just the way they intended

Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience FILMMAKER MODE™ with Ambient Light Technology.

Just the way they intended
LG’s Award-winning Smart TV platform powered by AI

Search less and stream more with LG’s Award-winning Smart TV platform - which delivers a smarter more personalized experience. Browse all your favorite streaming apps and let LG Channels connect you to over 400 free channels and 10,000+ movies & shows (on-demand). Plus LG Shield helps provide protection against malware, viruses & other threats.5

LG’s Award-winning Smart TV platform powered by AI

Tons of free entertainment at your fingertips

Get instant access to over 400 free channels and 10,000+ movies & shows (on-demand).5 Discover and enjoy premium new entertainment with nothing more than an internet connection.5

Tons of free entertainment at your fingertips

Next-level gaming

LG TVs have AMD FreeSync Premium and ALLM to further improve gaming quality. Whether you game on consoles or on the cloud,6 the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

Next-level gaming

Personalize your space with LG Gallery +

Create, display and express your taste with LG Gallery +. Choose from a collection of high-resolution artwork, scenic photography and other personalization features.7 Plus turn your ideas into art with Generative AI.

Personalize your space with LG Gallery +

LG Shield - Your Digital Guardian

The LG Shield helps provide privacy protection against malware, viruses, and other cyber threats with real-time scanning and automatic updates.

LG Shield - Your Digital Guardian

1Image quality of upscaled content will vary based on source resolution.

2PC with 144Hz graphic card required.

3Motion Booster 288 delivers up 144Hz refresh rate at optimized Full HD resolution for ultra-smooth gameplay.

4Utilizes LG Dynamic Tone Mapping to enrich HDR10 content.

5Internet connection and subscriptions to streaming services are required; number of LG Channels and movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. LG account required to access our network-based smart services.

6Subscription and compatible gaming controller are required.

7Internet connection and LG Gallery + subscription required for select features. LG account required to access our network-based smart services.

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98" Class LG 4K Nano UHD TV AI NU85 Smart TV 2026
98" Class LG 4K Nano UHD TV AI NU85 Smart TV 2026