L'Oreal Superior Preference Hair Color - the gold standard in luxurious permanent hair color since 1973, with a new and improved fragrance. The Superior Preference at-home hair coloring kit delivers luminous, fade-defying hair color. L'Oreal pairs their translucent gel hair dye formula with an exclusive Care Supreme Conditioner to help keep your color vibrant and leave you with silky, shiny hair. Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
L'Oreal Paris Superior Preference hair color is the L'Oreal true gold standard of color and shine, since 1973
Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
Includes L'Oreal's color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
Includes hair color, 2 pk.
Instructions for Use:
Instructions Vary By Shade. For Complete Instructions, Please Refer To Package Insert Located Inside Hair Color Box.